About Us
We are a for-purpose business on a mission to help pet owners rethink waste and enrich lives, while mobilising resources to support cat and dog rescue.
Our Vision
Resilient communities and a circular economy where waste is designed out, value regenerated from waste, and socio-economic benefits stay in the community.
Aligned to the UN Sustainable Development Goals
Our Values
Our values underpin and drive what we do
Sustainability
We recognise that our actions, at every level, have an impact on the environment, society, and future generations.
Courage
It takes courage to challenge the status quo. Courage is also necessary for navigating turbulence and taking action in the face of uncertainty.
Integrity
We strive to act ethically and honestly, maintaining high standards of professionalism and accountability.
Collaboration
We can achieve more by working together than we ever can by ourselves. Through collaboration, we can pool resources and harness our respective strengths to achieve shared outcomes.
Key Initiatives
The Sustainable Cat Cubby
For indoor cats and cat parents who love the environment as much as their pets.
Pawsitive Impact
Helping small rescues boost their capacity and impact.
Meet the Team
Ling
Founder
Ling has had cats in her life since she was a little girl. When not working or doing the bidding of her cats, she can be found bushwalking and exploring places with her husband or pottering about in their garden. The beauty and regenerative ways of the garden make her ever hopeful for better outcomes for the plants, our pets and the planet.
Melody
Supervisor at Large
Adopted from a shelter which had a reportedly high kill rate. Vocal and demanding, especially for meals, treats, play and grooming sessions. Considers possums, wallabies and kangaroos her tribe.
Wally
Product Tester
Pulled out from a wall cavity as a newborn kitten and hand raised. Easily startled, makes whirring sounds when excited. Considers magpies and willy wagtails his tribe.