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Enriching Lives

Profits support the rescue and rehoming of homeless cats and dogs

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Rethinking Waste

Products for your pet made from recycled and sustainable materials, designed with circularity in mind

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GIVE YOUR CAT ITS BEST LIFE

Discover How to Keep Your Indoor Cat Happy and Healthy

There are many good reasons to keep your cat indoors.  

The number one reason is to keep it safe from harm, such as from getting hit by cars or attacked by other animals.  

It also prevents your cat harming native wildlife or becoming a neighbourhood nuisance. 

Good on you if you are keeping your fur baby contained indoors!  

However keeping your cat indoors can also throw up some challenges. 

Cats need to express their natural instincts. If you don't provide the proper means for that, your fur baby could end up behaving in undesirable and destructive ways.

Get our free guide to help you pre-empt potential issues and make cat parenting fun, easy and rewarding.

CHECK OUT OUR BLOG

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Indoor Cat Enrichment [Infographic]

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The Best Material for Pet Beds

Every purchasing decision we make has an impact, not only on the well-being of our pets but also on the...
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The Pet Ownership Ladder

You could think of the pet ownership journey as a step ladder - getting a foothold on the ladder requires...
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4 Simple Steps to Grow Cat Grass at Home

All cats eat grass - this isn't a mnemonic for learning musical notes, although it could well be!  It refers to...
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GIVE YOUR INDOOR CAT GRASS 

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By Growing Your Own At Home 

One of the many fascinating things about cats is that they eat grass despite being obligate carnivores.

In fact, grass provides digestion and nutritional benefits for cats.  

And sensory enrichment too, from the way some cats really get into their grass.

So if you can't grow anything else at home, grow your own cat grass.  

It'll provide your cat with a ready supply of fresh, crunchy greens.

It's a gift for your cat that keeps on giving. 

And it doesn't cost the earth.

SPOIL YOUR PET, NOT THE ENVIRONMENT

If you've ever bought beds, bedding, cushions, hammocks or other soft stuff for your fur baby, chances are they are made of polyester.  

Polyester fleece or polyfleece has been widely used in soft pet products because it's soft, tactile, convenient to clean, and cheap.

But did you know that the washing of polyfleece and other synthetic fabrics release harmful microplastics into our environment?

If you are looking for a new pet bed,  do weigh up the pros and cons of the material it's made of.

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A PEEK IN THE SHOP

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